NPS can be tempting because of its pervasiveness, but it doesn't help you learn about your customers.

Want to gain more followers on social media? You'll need more than formulaic tweets. Here are three things to keep in mind.

Archiving content, especially content that has been published on an external website, ensures we can access our old content at any time.

In this blog post, I’ll share tips for developers who want to avoid burnout from creating new content.

What is SEO and why should software developers care? In this comprehensive article, I describe what SEO is and how it impacts findability.

What’s the best blogging platform for developers? In this post, you'll learn which questions you need to ask yourself before deciding where

Are you struggling to promote your content? Here are three tactics to help you promote it with confidence.

Web analytics is the collection, analysis, and reporting of data compiled from a website for the purpose of research and optimization.

In this blog post, I’ll share five tips for increasing your social media audience and getting more followers.

In this post, developer advocates will learn how to optimize their online presence using calls to action (CTAs), improved social media profi

Here are mistakes marketing teams make when marketing to developers.

In this short post, I’ll explain the differences between primary, secondary, and tertiary audience types.

I explain what blog post syndication is and will provide a few tips for syndicating your content without messing up your SEO.

I share lessons learned when working with developers on original blog posts, and how this can help your engineering team build a better blog

Reading technical content is not only important for sharpening a developer's technical skills, it'll make you a better technical writer.

En este post enumero siete errores comunes que cometemos al crear contenido para desarrolladores y cómo evitarlos.

Do you make any of the mistakes on this list? If so, read on to learn what to do instead.

In this post software developers will learn how to repurpose their conference talks into blog posts.