Why NPS Isn't a Useful Metric

NPS can be tempting because of its pervasiveness, but it doesn't help you learn about your customers.

An Introduction to SEO for Developers

What is SEO and why should software developers care? In this comprehensive article, I describe what SEO is and how it impacts findability.

UX Design is More Than Visual Design

You'll learn what UX design is and how it differs from visual design or graphic design.

How Library Science Helped Me Understand Databases

Introducing knowledge organization structures My first interaction with a database was when I was learning web development with Rails....

Naming Things is Hard But We Still Have to Try

Naming things is jokingly referred to as one of the hardest problems to solve in computer science, but we still have to make an effort.

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