SERVICES

I help marketing and developer relations teams at small and medium-sized tech businesses use content strategy to meet their business goals. 

 

Are you in marketing, developer relations, or engineering at a small and medium-sized tech business? Do you need help reaching developers with relevant messaging, establishing a scalable content practice, or creating processes to support your developer relations programs? I can help.

I had the pleasure of working with Stephanie when she edited our book Data Sketches, which gives a behind-the-scenes look at our data visualization creation processes. She helped us cut out tangents, brainstormed with us to explain difficult technical concepts, and asked questions where we needed to clarify our thought process—all while maintaining our individual voices.  She was thorough, professional, and often went above and beyond what we asked; we wouldn’t have the book we have now without her.

 

I’d work with her again in a heartbeat, and I highly recommend that you do too!

Shirley Wu

Data Sketches

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60 Minute Strategy Call

Want to know what it’s like to work with me before booking a longer engagement, or do you want to make sure you’re headed in the right direction? 

 

We can discuss:

  • Developer marketing strategy

  • Content strategy 

  • Content marketing

  • Program management

 

You'll leave the call with actionable takeaways and resources that you can apply immediately to your business. A summary with intake responses, call notes, and recommendations will be sent 24-48 hours after the call.

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Content Audit

(Marketing or DevRel)

You’ve produced a lot of content, but do you know how it’s serving your business goals? The first step to figuring what you need is knowing what you have. I’ll gather all the content your team has produced over the past 3-6 months, and look at the KPIs you track, SEO keywords, site analytics, and any other data sources you have.

 

You’ll get a detailed report with my findings. I'll identify areas of greatest opportunity, and will conclude with comprehensive recommendations for maximizing your content efforts in the future.

 

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DevRel Content Program Setup

You don't have to figure out the ins and outs of content strategy on your own! With this service, I'll help you set up your DevRel content program. I'll conduct a small content audit and content ecosystem map. I'll help you define the target areas, audiences, or topics your team is focusing on as well as the KPIs you should track. I'll set up your team's content calendar and content inventory tracker and will develop your internal communications plan to distribute your content to other teams.

 

Finally, I'll show you and your team how to optimize their online profiles and how to utilize content marketing best practices to increase your reach and maximize impact.

 

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Marketing Content Management

Need someone to manage your blog? I can help you get your content management systems up and running. I’ll build and own the content calendar and I’ll manage all communications with blog writers. I’ll review and lightly copy-edit submitted blog posts in the pipeline, schedule blog posts in CMS and create a monthly one-page blog report. I’ll help you find inbound linking opportunities and will craft CTAs for each blog post in the pipeline. I can also coordinate with contractors responsible for managing social media to ensure posts get promoted across all social channels. I'll even brainstorm topics for future posts and will help you find people (internal or external) to write them.

 

Finally, I’ll hold a training session with your team before the commitment period concludes.

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Project Management Service

If you don’t need dedicated content help but need to set up a foundation for your team to handle program operations or campaign launches, I can work on process improvement. I’ll build processes and systems needed to support your launch plans, including formalized intake/submission process, standard operating procedures, project plan templates, directory structure, and reporting templates and formats. I can help you create a template for your team’s quarterly plans.

 

I’ll also create documentation and training materials to show your team how to use these systems and incorporate processes into launch plans. 

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